Carrefour, a brand owned and operated by Majid Al Futtaim in Uganda, has officially commenced its ‘Round Up Your Bill’ initiative, aimed at fostering positive change in neighboring communities. The initiative has successfully raised UGX 285 million over the past year through customer donations, benefitting six underprivileged children’s homes and schools in Kampala and Entebbe.
As part of the initiative, customers shopping at Carrefour stores are encouraged to round up their bill to an amount of their choice at the checkout counter. The additional funds above the transaction total are then donated to one of six partner schools and homes. For example, if a customer’s bill amounts to UGX 5,300, they can choose to round it up to UGX 6,000, with the extra UGX 700 going towards the charitable cause.
Christophe Orcet, the Regional Director of East Africa at Majid Al Futtaim Retail, expressed gratitude for the overwhelming generosity of customers who have actively supported the initiative. ‘Round Up Your Bill’ has been operational for nearly two years, and Orcet emphasized the significant contributions made with the support of both colleagues and customers. The initiative was initially launched at the Oasis and Metroplex stores in September 2021 before expanding to Carrefour stores in Victoria, Acacia, Lugogo, and Village Mall.
Each Carrefour store has partnered with a local children’s home or school in need of support, including Peculiar Child Care Support, Kireka Home for Children, Mulago School for The Deaf, Kiswa Primary School, Ntinda School for the Deaf, and Noah’s Ark Village under Disability Community for Humanity.
The ‘Round Up Your Bill’ initiative has successfully collected UGX 285 million, contributing to various projects such as the renovation of school facilities and the construction of classroom blocks, washrooms, and sickbays. Carrefour colleagues have actively participated in fundraising, distribution, and volunteering to ensure that each institution receives adequate support.
This initiative reflects Carrefour’s long-term commitment to the health and well-being of the Ugandan community, aligning with the brand’s dedication to providing high-quality products at affordable prices for its customers.