MTN Group appoints M&C Saatchi Abel and group of companies as its global marketing partner

MTN Group announced the appointment of M&C Saatchi Abel and Group of Companies as its new marketing services partner across all MTN Group operating companies, effective 1 January 2025. This partnership underscores MTN’s ongoing commitment to pioneering innovative and impactful marketing strategies across our diverse markets. The announcement was posted on the MTN Group’s official website on Monday evening, sending shockwaves within the marketing world.

In a statement by MTN Group, M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations. Their proficiency in digital transformation and customer engagement strategies perfectly aligns with MTN Group’s forward-looking vision.

“We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies,” remarked Bernice Samuels, MTN Group Marketing Executive. “Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally.”

Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, shared their excitement about the alliance, saying, “It’s a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena. We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN’s growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry.“

MTN Group was handled by TBWA Group – part of the OMNICOM network, which, through their dedication and performance, they have been instrumental in shaping the MTN brand.